ROI Tracking
Go to WooCommerce → ShopChat → ROI Dashboard.
Metrics
| Metric | How it's counted |
|---|---|
| Revenue Influenced | Total of orders placed by customers who chatted with ShopChat in that browser session |
| Cart Adds via Chat | Orders placed after chatting |
| Tickets Deflected | Order and return questions ShopChat answered itself |
| Live Handoffs | Customers passed to your support team |
| Return Requests | Return requests customers submitted with the form in the chat (counted once per order) |
| Add-to-Cart Suggestions | Times the AI suggested a product |
A Monthly Breakdown shows the same figures per month. Clear All ROI Data resets them.
How Revenue Is Attributed
When a customer uses the chat, a shopchat_session cookie is set. If they later place an order in the same browser, the order total is counted as influenced revenue on the order-received (thank-you) page.
"Influenced" means the customer used ShopChat before buying - not that ShopChat caused the sale. Treat it as an engagement signal.
Figures are stored per month in WordPress options (shopchat_roi_YYYY_MM).