ROI Tracking
ShopChat tracks whether chat interactions lead to purchases to calculate influenced revenue.
How It Works
- When a customer adds a product to their cart via a ShopChat suggestion, a session cookie is set.
- When the
woocommerce_thankyouhook fires on the order complete page, ShopChat reads the cookie. - If the cookie is present, the order value is logged as ShopChat-influenced revenue.
Analytics Dashboard
Navigate to WooCommerce → ShopChat → Analytics to view:
| Metric | Description |
|---|---|
| Total Conversations | Number of chat sessions |
| Influenced Orders | Orders where ShopChat was active in the session |
| Influenced Revenue | Total value of influenced orders |
| Avg. Revenue per Conversation | Influenced revenue ÷ total conversations |
| Top Products Recommended | Most frequently recommended products |
| Top Products Purchased | Most frequently purchased after a recommendation |
"Influenced revenue" does not mean ShopChat caused the sale - only that the customer used ShopChat before purchasing. Use it as an engagement signal, not a direct attribution metric.