Documentation
ShopFeed
Settings
Channels

Channels

Navigate to WooCommerce → ShopFeed → Channels.

Each of the five channels - Google Shopping, Facebook/Meta Catalog, TikTok Catalog Ads, Pinterest Catalog, and Bing/Microsoft Shopping - is configured independently:

SettingDefaultDescription
EnabledYesMaster toggle for this channel's feed
Delivery modeStaticStatic (scheduled file) or Real-time (REST endpoint)
Update frequencyTwice dailyHow often a static feed regenerates: hourly, twice daily, daily, or weekly

See Delivery Modes for the trade-offs between static and real-time, and Feed Formats for what each channel's output actually contains.

Changing delivery mode or frequency takes effect on the next save - static feeds already generated under the old schedule remain in place until the next regeneration.