Per-Product Overrides
Set these custom fields on a product to override the Product Defaults for that product only, without a rule:
| Custom Field | Description |
|---|---|
_shopfeed_brand | Overrides the default brand for this product |
_shopfeed_gtin | Sets a GTIN/UPC/EAN (the plugin also checks the common _gtin field used by other plugins) |
These are plain product meta fields - add them via Custom Fields in the product editor (enable the panel under Screen Options if it's hidden), or set them programmatically with update_post_meta().