Per-Product Overrides
Set these custom fields on a product to override the Product Defaults for that product only, without a rule:
| Custom Field | Description |
|---|---|
_shopfeed_brand | Overrides the default brand for this product |
_shopfeed_gtin | Sets a GTIN/UPC/EAN. If the product has a _gtin field (used by several GTIN plugins), that value is used first |
These are plain product meta fields - add them via Custom Fields in the product editor (enable the panel under Screen Options if it's hidden), or set them programmatically with update_post_meta().
Other Identifiers
- MPN is taken from the product's SKU (or the parent product's SKU for variations).
- Brand falls back from the variation to its parent product, then to the Default brand.
- WooCommerce's built-in GTIN, UPC, EAN or ISBN field isn't read - use
_shopfeed_gtinor_gtininstead.